We don’t know why you would go anywhere other than Red Rock Ford in Dickinson. But if you find yourself in that situation, our team is so committed to you that we want you to know what you should expect should you go elsewhere.
No matter where you go, you should expect a top-quality dealership to have a professional and courteous sales staff, a flexible financing department, a large inventory of vehicles, customer conveniences, and a well-managed service department.
Professional Sales Staff
We’ve all seen skits featuring a stereotypical car salesman. His powder-blue polyester suit is too tight. Dark brown or black tresses are slicked back away from his face with too much product. He has his shirt unbuttoned just enough to make things awkward, and he approaches you with quips like, “What’ll it take to get this beauty in your driveway?”
At a top-quality dealership, you should find professional business people going about their work thoughtfully and efficiently. Salespeople should be friendly and knowledgeable, with lots of valuable information about their brand. They shouldn’t hassle or hound you or follow you around the dealership trying to pressure you into one vehicle or another.
Most importantly, a top-quality dealership will hire good listeners for their sales team! They should want to know what you’re looking for and try to get an idea about what you need and want. If you ever find yourself in a dealership where you feel pressured or manipulated, walk away.
Flexible Financing Department
Our customers have shared that one of the most intimidating parts of their previous car-buying experiences was talking with the financing department. Financing should never make you feel bad.
Now more than ever before, consumers walk into the financing department from a position of power. Online research is accessible, helpful, and can prepare you ahead of time for the cost of the specific vehicle you’re interested in. Plus, dealership websites have many tools you can use before you visit the lot, including credit applications or payment calculators. Ford has an entire credit education site that many customers find empowering - especially first-time buyers.
Specially trained finance department staff should make you feel welcome. They should want to work with you to make sure you’re getting the most bang for your buck. Your finance team should never pressure you into a payment that you cannot afford or accessories you don’t want. Trust your gut.
Before you sign on the dotted line, make sure your questions have been answered to your satisfaction, and that you feel confident about your investment.
Large Inventory and Variety
A top-quality dealership will have a large inventory of new, certified pre-owned, and used vehicles from which you can choose. There should be many examples of the model in which you’re most interested so that you can compare differing trim lines, exterior and interior colors, and pre-owned or used models that may meet your expectations - for a lower price than the latest model!
No matter what the inventory on the lot is, your sales team member should be able to answer your questions about different model trims and specific features truthfully and thoughtfully, so that you can make good decisions based on brand knowledge.
Customer Conveniences
With the world at our fingertips, consumers should expect certain conveniences that make their trip to the dealership more pleasant. Consumers should research the dealership website to find helpful tools like directions, hours of operation, learn a little about the staff, even schedule an appointment to meet with someone online (if necessary).
Other conveniences may include a trade-in estimator, finance applications, payment calculators, and even a page that tells a little about the staff at the dealership. You may even be able to schedule regular maintenance appointments with the service department online. Some dealerships post service coupons on their website.
It’s worth asking the dealership staff what conveniences are available. You never know what you may find!
Reputable Service Department
When you purchase a vehicle, your relationship with the dealership is just beginning. Periodically, you’ll need to bring your vehicle back for maintenance service appointments. You should find highly organized, motivated, trained technicians and front office staff at a top-quality dealership, who can help you get in and out of your appointment quickly.
Your technician should thoroughly explain any issues with your vehicle and have on hand (or quickly order) any necessary parts. Be sure you ask your technician any questions you may have. You should feel confident with the answer!
About Us
Our team at Red Rock Ford works hard to be a top-quality dealership for our friends and neighbors in Dickinson. We want you to have a great experience - no matter where you shop!
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